Digital marketing for beginners day2

Digital marketing for beginners day 2

Introduction

Let’s say you’re a student looking to sell your crafts online or a young professional assisting your family enterprise in becoming visible. You recognize that you need to market online—but where do you start? Digital marketing isn‘t one skill; it‘s a combination of multiple strategies applied to multiple objectives.

In today‘s post, we‘ll break down the most significant types of digital marketing into a easy-to-follow, user-friendly manner with real-world examples. Whether you’re looking to build a personal brand, sell a product, or find work in this thriving industry, knowing these categories is your first giant leap.

1. Search Engine Optimization (SEO)

SEO is the method of optimizing your site so it ranks higher on search engines such as Google. The objective? Have more individuals visit your website without spending money on advertisements.

Example: If you publish a blog post on “Best Laptops for Students,” and it ranks on the first page of Google, that‘s SEO magic.

Simple SEO Strategies:

1. Use keywords your target audience is looking for
2. Add meta titles and descriptions
3. Optimize images with alternative text
4. Ensure your site is fast to load
   

Why it matters: More people trust natural search results over ads. Moreover, once you rank well, it generates repeat, free traffic.

2. Search Engine Marketing (SEM)

SEM is its paid counterpart. It entails serving ads on search engines such as Google.

Example: When you look up “Shoes for Men“ and find the top 3 results with “Sponsored“ marked, that‘s SEM at work.

Popular SEM Tools:

1. Google Ads
2. Bing Ads

Why it matters: SEM gives you immediate visibility and is perfect when you need quick results.

3. Social Media Marketing (SMM)

This includes using sites like Instagram, Facebook, LinkedIn, and Twitter to market your brand.

Example: A fashion influencer sharing reels wearing your t-shirt brand is social media marketing.

What You Can Do:

1. Make reels, carousels, and stories
2. Use paid ads based on age, location, and interests
3. Partner with influencers
4. Initiate trends or challenges

Why it matters: Your audience is already scrolling—meet them where they hang out!

4. Content Marketing

This is all about making and sharing valuable content to draw in and keep your audience.

Example: A food blogger writing about “5 Quick Lunchbox Ideas” and linking to cooking products is using content marketing.

Types of Content:

1. Blog posts
2. YouTube videos
3. Infographics
4. Podcasts

Why it matters: Good content builds trust and encourages people to come back or even make a purchase.

5. Email Marketing

Sending emails to your audience helps maintain a relationship, promote offers, and increase sales.

Example: Ever got a coupon code on your birthday? That‘s email marketing.

Email Ideas:

1. Welcome emails
2. Newsletters
3. Product updates
4. Exclusive discounts

Why it matters: You get direct access to your audience‘s inbox, making it highly personal and effective.

6. Affiliate Marketing

This is where you make money by selling someone else‘s products. You post a link, and if someone makes a purchase using it, you get a commission.

Example: A tech YouTuber suggesting headphones and linking them in the description with “Buy Here“ links.

Top Affiliate Platforms:

1. Amazon Associates
2. ShareASale
3. ClickBank

Why it matters: It‘s a passive income stream. Once your content goes live, it can earn money even when you‘re sleeping.

7. Influencer Marketing

This entails brands working with individuals who have a big, loyal following online.

Example: A skincare company shipping complimentary products to a beauty vlogger as a shoutout.

How to Use:

1. Collaborate with micro-influencers at low cost
2. Have definite objectives (likes, leads, sales)

Why it‘s important: People trust influencers over ads—word-of-mouth in a new guise.

8. Mobile Marketing

Marketing on mobile devices via SMS, push alerts, or mobile-optimized sites and apps.

Example: Zomato pushing a 50% discount alert around lunchtime is mobile marketing in action.

Tactics:

1. SMS promotions
2. Location-based offers
3. Mobile app notifications

Why it matters: The majority of users spend more than 4 hours a day on their phones—this keeps your brand at hand.

Choosing the Right Mix

There‘s no single formula in digital marketing. Your selection depends on:

Your Goal:

1. Brand Awareness → Social Media, Influencer Marketing
2. More Website Visitors → SEO, SEM
3. Sales → Email Marketing, SEM

Your Budget:

1. Low Budget → SEO, Content, Organic Social
2. Medium Budget → Email, Mobile
3. High Budget → Paid Ads, Influencer Collabs

Your Time:

1. Fast Results → SEM, Email Marketing
2. Long-Term Growth → SEO, Content Marketing

Real-Life Use Case: College Event Promotion

Let’s say you’re organizing a college fest. Here’s how digital marketing can help:

1. SEO: Create a blog post titled “Top 10 College Fests in India 2025”
2. SMM: Post countdown stories, reels, and conduct giveaways
3. SEM: Launch Google Ads focusing on nearby colleges
4. Email Marketing: Send reminder emails to students
5. Influencer Marketing: Collaborate with student influencers and get them excited about the event

It‘s all about designing a 360-degree campaign where you touch your audience at many different points.

Tools That Get You Started

1. Canva: Make visual and social posts with ease
2. Google Ads: Launch search engine ads
3. Meta Ads Manager: Launch Facebook & Instagram ads
4. Mailchimp: Send marketing emails
5. Google Analytics: Monitor your website performance
6. Ubersuggest / SEMrush: SEO research

They are easy to use for beginners and usually come with free plans or trials.

Wrapping Up: What You‘ve Learned

Digital marketing is like a digital toolbox with various instruments. Each type has its own purpose—and strength. You don‘t have to learn them all at once. Begin with one, use it, learn from it, and proceed to the next.

Here‘s a swift summary:

1.  SEO = Organic traffic via Google
   
2.  SEM = Pay-per-click on search engines
3.  SMM = Engaging on social media
4.  Content Marketing = Engage with informative stuff
5.  Email Marketing = Establish lasting connections
6.  Affiliate Marketing = Monetize while advocating
7.  Influencer Marketing = Leverage social proof
8.  Mobile Marketing = Reach users on mobile

Get out there and begin experimenting, stay curious, and don‘t hesitate to fail. Digital marketing has a high regard for creativity, consistency, and data-driven practices.

Tune in tomorrow for Day 3 when we‘ll cover Search Engine Optimization (SEO) in-depth and how you can get your initial blog or site ranked on Google!